Influencer Marketing
Let’s talk influencers, not the ones with a million followers and zero substance, but the real deal: those authentic voices who genuinely connect with your audience, turning casual shouts-outs into loyal fans.
At Nineteen Agency, we’ve seen firsthand how the right influencer collab can skyrocket a brand’s buzz, especially in the vibrant world of hospitality and events. Whether it’s a local foodie raving about your new Cheshire spot or a lifestyle guru spotlighting your Liverpool launch, we make sure every partnership feels organic, not orchestrated. No awkward #ad vibes here, just smart, story-driven strategies that amplify your brand without the hard sell.
Why Influencer Marketing? (Because Trust is the New Currency
In a feed full of ads, people crave real recommendations. Did you know that, per a 2024 Influencer Marketing Hub report, 61% of consumers trust influencer content more than brand posts? It’s no wonder—it’s like getting the inside scoop from a friend. We geek out on this because we’ve helped North West gems like cozy cafes and buzzing festivals go from hidden treasures to must-visits. Here’s what we deliver:
- Targeted Matches That Click: We scout influencers whose vibe aligns with yours—think micro-influencers for niche loyalty or macros for broad reach—ensuring every collab resonates.
- Measurable Magic: From engagement spikes to foot traffic boosts, we track it all with tools like Google Analytics and custom ROI dashboards. (Pro tip: Our Cheshire Fest campaign? It drove a 40% uptick in ticket sales via just three key influencers.)
- Risk-Free Creativity: We handle contracts, content approvals, and compliance (hello, ASA guidelines) so you can focus on what you love—creating unforgettable experiences.
We’ve turned whispers into waves for clients across Merseyside, from steakhouse soirées at Gaucho Liverpool to indie pop-ups in the Baltic Triangle. It’s all about human connections in a digital world.
Our Playbook: From Pitch to Post-Party Glow-Up
We don’t just “find influencers”—we build ecosystems. Rooted in Liverpool’s creative heartbeat, our team blends local know-how with global trends to craft campaigns that feel fresh and fun. Here’s the behind-the-scenes:
- Deep Dive & Influencer Audit: We start with you—what’s your story? Your audience? Then we audit potential partners using data-driven tools to spot the perfect fits (e.g., engagement rates over 3%, audience overlap >70%).
- Campaign Co-Creation: Brainstorm sessions (virtual brews included) lead to tailored briefs. We guide on content ideas—like unboxing videos or takeover days—that showcase your brand authentically.
- Launch, Engage, Optimize: We coordinate shoots, seeding, and amplification across platforms. Real-time monitoring means quick pivots—boosting what works, ditching what doesn’t.
- Wrap-Up & Insights: Post-campaign debriefs with juicy reports, plus tips to nurture those new relationships for ongoing wins.
Our edge? Seamless integration with our PR and social chops—think earned media tie-ins that extend the influencer glow long after the post drops.